Jun 13, 2022
In Wellness Forum
The early communities were forums, such as Tianya bulk sms service and Hupu, which gathered a group of people with similar interests. With the development of the mobile Internet, the current community is more diverse. Zhihu, represented by content, Xiaohongshu for e-commerce, Douban and Station B for general interests, have also moved from text to pictures bulk sms service and videos. The music community is relatively scarce. Thinking of NetEase Cloud Music last year, I swiped Hangzhou Metro Station in the form of comments. Although it is a unique existence, it has not formed an atmosphere of community discussion, only feelings, and the space for interaction is very limited. Coincidentally, QQ Music launched a new version 10.0, adding a large section of "Plop Community". As a music lover + product manager, I experienced it for the first time. New experience in the music community This is an bulk sms service interest circle that starts with music. Compared with other communities, the music community is more vertical, which means that its audience is not as large as a comprehensive platform, but for music lovers, it is a purer platform. . Students who are in the community know that high-quality content is the core of attracting users to visit and participate in a steady stream. Summary: Positioning determines the bulk sms service product direction, product direction determines the quality of the content, and quality is the core value of the music community. 2. Target population To make a product, we must first define the product positioning, that is, what to do, followed by the functional framework and detailed design, Both of which are inseparable from one key bulk sms service point - the target group. Only by fully understanding the characteristics and preferences of the target population can the product be easily accepted and spread. The plop community of QQ Music has a clear positioning: fans. Because fans have faith, the community has lasting vitality. I have followed my idol Jay Chou, and high-quality content related to idols will be continuously pushed to me, making me bulk sms service want to watch it. This is in obvious contrast to other music communities, such as NetEase Cloud Music's "Cloud Village". Yuncun has more themes to attract like-minded enthusiasts, as always, NetEase's sentimental style. However, interests and themes are only attractive, and cannot reach the "interaction" dimension at all, and only stay in the "seeing" dimension.