For a smart operator, once you read it, you will be surprised. If the game relationship between community owners and community members is a zero-sum game, then the decline of the executive email list community is almost inevitable. [Actually, the same is true for country and enterprise management. Once citizens and employees realize the state of zero-sum game, they will start to emigrate and resign one after another. This is almost a common sense in sociology] You executive email list see, we first need to know what a zero-sum game is (in a very early article, I said that operators must learn game theory.
Click to view: How an excellent operation can have both sides: the trick of game theory! In fact, the main reason is for this): Zero-sum game, also known as zero-sum game, is a executive email list concept of game theory, as opposed to non-zero-sum game, and belongs to non-cooperative game. Refers to the parties participating in the executive email list game. Under strict competition, one party's gain will inevitably mean the other party's loss. The sum of the gains and losses of all parties in the game will always be "zero", and there is no possibility of cooperation between the two parties. Look, what kind of community is a zero-sum game?
Simply put, you sell things to customers through groups, and the money you receive is the money spent by users. When a user realizes that you are trying to find a way to get money executive email list out of his pocket, your community will collapse immediately! Haha, at this time, you can understand the reason why companies are not doing well in community operations, right? Because most companies can hardly escape the basic explanatory model of this community. So, is executive email list there any way to avoid the zero-sum game state? Let's talk. How can the company improve your "community" Seeing this.